Thursday, October 27, 2011

Wal Mart Greeter Wearing a Suit?

In class this past Wednesday we spent the majority of time talking about Wal Mart, and how they implemented new uniforms for their employees.  The company eliminated the traditional blue smock that employees had to hear, and replaced it with a blue polo and khakis.  The article that discussed this issue said that Wal Mart did this so that it would appear more "classy," as it is now priding itself on more expensive items such as high-end consumer electronics.  By doing so, they can better compete with stores such as Best Buy, since it’s newly dressed employees look like they know about the high end electronics that Wal Mart is now selling. 

This article was particularly interesting to me because while I was in State College last weekend, I noticed the greeter at the Wal Mart there was dressed in a full suit, complete with a shirt and tie.  This was the first time I ever saw a Wal Mart greeter that dressed up, and I was utterly confused by this.  Once I read this article, seeing the greeter dressed like that started to make more sense.  If Wal Mart switched to polo’s and khakis to become more classy, maybe they wanted to look even more classy by having their greeters dress in professional attire.  Since the greeter is the first thing a customer sees when they enter the store, maybe Wal Mart executives thought that if customers see this greeter dressed in a fancy suit, they will think that the store, and the company in general, are just as classy.  On the other hand, the guy may have just loved his job and did that on his own.  Let me know what you think!

2 comments:

  1. The only thing that surprises me about this was the fact that the store allowed him to wear his suit. I thought the purpose of a uniform was to create a cohesive image within the store, so I didn't think people could alter their uniforms or wear what they wanted to. Although it is an upgrade, I think the fact that this employee chose not to wear his standard uniform and instead chose to stand out can be seen as a negative to Walmart's idea of uniformity.

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  2. While i think the change in outfit will change Wal-Mart's image in the mind of the consumer, i feel that the employees feel no change in the company. From a marketing stand point it makes Wal-Mart look classier and more prestigious. However, from an employees' viewpoint the cheap change in uniform is not a step up, but a replacement for an already degrading uniform.

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